As a rule, you can view all of Deutsche Messe's web pages without having to disclose personal information. However, from time to time we do need certain personal details, such as your name and address, so that we can optimize our service for you. In these cases we will expressly draw your attention to this requirement and ask - where necessary - for your consent.
Our website uses so-called cookies. Cookies are small text files that are placed on your device and stored on your browser. Their purpose is to make our offer more user-friendly, more efficient, and more secure. We use temporary cookies that are automatically deleted when you shut down your browser (so-called "session cookies") as well as permanent ("persistent") cookies.
You have the option to choose whether you want to allow the placing of cookies. You can adjust the settings of your browser accordingly. Your options are to accept all cookies, to be informed when cookies are placed, or to accept no cookies at all. If you opt for the third alternative, you may not be able to use our services to the full extent.
2. Cookies that are indispensable for the use of our website
We use session cookies that are indispensable for the use of our website. These include cookies that enable us to recognize you when you visit our site for a single session. These session cookies help to make our site more secure, e.g. by ensuring safe operation of the shopping cart function and payment processes. The legal basis for this data processing is Art. 6 (1) b, f GDPR.
Hereinafter, we provide you with an overview of the cookies we use if we have obtained your respective consent upon access to our website (Art. 6 (1) a GDPR). These cookies are used for the purpose of analyzing user behavior and for marketing purposes. Respective opt-out options are included in each description.
The use of tracking cookies allows us to "recognize" users when they revisit our website and to allocate usage events to an internal indicator (pseudonym). Thus, we can capture and analyze the repeated access to our website. We use the following tracking cookies:
To improve and design our website in a demand-oriented way, information regarding access to our website will be collected and stored with the help of technologies by econda GmbH. Moreover, such data will be used to set up user profiles in pseudonymized form. To this purpose, cookies may be used to facilitate the recognition of internet browsers. All IP addresses will be masked immediately upon receipt.
The legal basis for the storage of the cookie is consent pursuant to Art. 6 (1) a GDPR. The further evaluation of the collected data for a period of up to two years is based on Art. 6 (1) f GDPR.
Users of our website can object to this data collection and storage at any time with future effect via https://www.econda.de/en/data-storage-opt-out/
The objection only applies to the device and the browser on which the cookie was placed; you might have to repeat the opt-out procedure on all of your devices. If you delete the opt-out cookie, your access data will again be transferred to econda.
This website uses Google Analytics, a web analytics service of Google Inc. ("Google"). Google Analytics uses so-called "cookies", text files that are stored on your computer and facilitate an analysis of your use of our website. The information about your use of this website generated by the cookie is usually transferred to a Google server in the U.S.A. and stored there. Since we have activated IP anonymization on our website, Google will shorten your IP address within the member states of the European Union and contracting states of the agreement of the European Economic Area. Only in exceptional cases will your full IP address will be transferred to a server of Google in the U.S.A. and shortened there. Google uses this information on our behalf to analyze your use of this website, to compile reports on website activities and to provide additional services related to website and internet use. The IP address transferred by your browser in the context of Google Analytics will not be merged with other data of Google.
You can prevent the storage of cookies by adjusting the settings of your browser accordingly. Please note, however, that in such case you may not be able to use all functions of our website to their full extent. Moreover, you can prevent the collection of data related to your use of the website generated by the cookie (including your IP address) and the processing of such data by Google by downloading and installing the browser plugin available at: http://tools.google.com/dlpage/gaoptout?hl=de
We use Google Analytics to analyze and constantly improve the use of our website. The resulting statistics help us to improve our offer and make it more attractive for our users. For exceptional cases where personal data is transferred to the U.S.A., Google has accepted the provisions of the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework . The legal basis for the storage of the cookie is consent pursuant to Art. 6 (1) a GDPR. The further evaluation of the collected data with the help of Google Analytics for a period of up to 2 years is based on Art. 6 (1) f GDPR.
For further information, please also refer to http://tools.google.com/dlpage/gaoptout?hl=de; for general information on Google Analytics and data protection please go to https://www.google.de/intl/de/policies/privacy/ .
The following cookies are set:
Facebook Ads Conversion Tracking
We use the online advertising program "Facebook Ads" and related conversion tracking. When you click on an ad placed by Facebook, a conversion tracking cookie will be placed on your computer. These cookies expire after a period of 30 days and are not used for personal identification. Without your consent, Facebook will not disclose your private personal information to advertisers. For example, advertisers will receive reports listing the number of users who have seen or clicked on an ad, but such reports do not contain information about who has seen or clicked on an ad. The reports only contain aggregated public or non-personal data. If you access certain of our webpages and the cookie has not yet expired, Facebook and we can tell that you clicked on the ad and were redirected to the respective page. Every Facebook Ads customer receives a different cookie, which ensures that cookies cannot be traced through the websites of Facebook Ads customers. The information collected via the conversion cookie is used to compile reports listing the number of users who have seen or clicked on an ad without providing information about who has seen or clicked on an ad. The reports only contain aggregated public or non-personal data. Moreover, Facebook supports the "Do Not Track (DNT)" option. If you activate the DNT option on your browser, Facebook will not match your account to browser-related information in order to display tailored ads to you. For further information on DNT and on how to enable this option on your browser, please see: http://optout.aboutads.info .
The legal basis for the storage of cookies is consent pursuant to Art. 6 (1) a GDPR. Any further evaluation of the collected data lies within the responsibility of the service provider and is based on its respective data protection notice.
Alternatively, you can go to https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen#_=_ to adjust your personal Facebook settings.
Facebook Custom Audiences
We use the remarketing function "Custom Audiences" of Facebook, Inc. ("Facebook"), facilitating the display of interest-based ads ("Facebook Ads") to users of our website when accessing the social network Facebook. Upon access to our website, a tracking pixel will be placed on your browser. Your access to the website will be transmitted to Facebook and – if available – assigned to your Facebook user account. Facebook will set a cookie to mark the end device used by the user. The legal basis for the storage of the cookie is consent pursuant to Art. 6 (1) a GDPR. Any further evaluation of the collected data lies within the responsibility of the service provider and is based on its respective data protection notice.
Logged-in users can deactivate the function "Facebook Customs Audiences" at https://www.facebook.com/settings/?tab=ads#_=_ . For further information on data processing by Facebook, please go to https://www.facebook.com/about/privacy/ .
Twitter Ads conversion tracking
We use the online marketing program "Twitter Ads", including the conversion tracking function. When you click on an advertisement run by Twitter, a conversion tracking cookie will be placed on your computer. These cookies remain valid for a period of 30 days and do not serve the purpose of identifying individuals. Twitter will not transfer your private or personal information to advertising clients without your consent. Instead, advertising clients will e.g. receive reports containing details on how many users have viewed a certain ad or clicked on it, but not containing any information about who viewed or clicked on an ad. Such reports merely contain aggregated, public or non-personal data. If you call up a certain page of our website and the cookie is still valid, Twitter and we can detect that you have clicked on the ad and that you were forwarded to such page. Each client of Twitter Ads obtains a different cookie; this ensures that cookies cannot be tracked via the websites of Twitter Ads clients. The information collected via the conversion cookie is used to compile reports containing details on how many users have viewed a certain ad or clicked on it, but not containing any information on who viewed or clicked on an ad. These reports merely contain aggregated, public or non-personal data. Moreover, Twitter supports the "Do Not Track (DNT") option. If you activate the DNT option on your browser, Twitter will not associate browser-related information with your account for the purpose of displaying personalized advertisements. For further information on DNT and on how you can activate this option on your browser, please refer to: http://optout.aboutads.info
The legal basis for the storage of the cookie is consent pursuant to Art. 6 (1) a GDPR. Any further evaluation of the collected data lies within the responsibility of the service provider and is based on its respective data protection notice.
Alternatively, you can adjust your personal Twitter settings at: https://twitter.com/personalization
In addition to AdWords tracking, we also use "Google Remarketing", a retargeting function that allows us to display interest-based advertisements beyond our own advertising space. With the help of this function, we can display our advertisements to you on other websites you visit based on the services / products you previously called up on our website. A "recognition" cookie stored on your browser allows Google to record your interest in certain products during your visit to our website and to display respective targeted advertisements on other websites you call up. According to Google, the data collected within the scope of remarketing will not be merged with any personal data about you stored by Google; in particular, remarketing data will be used in pseudonymized form.
We use this function for purposes of interest-based advertising and targeted promotion regarding our products. Google has accepted the provisions of the EU-US Privacy Shield. The legal basis for the storage of the cookie is consent pursuant to Art. 6 (1) a GDPR. Any further evaluation of the collected data lies within the responsibility of the service provider and is based on its respective data protection notice.
By implementing this tool, your browser will automatically establish a connection to a Google server. Please note that in this context data processings outside the European Union / the European Economic Area may occur. Google has accepted the provisions of the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework . We have no influence on how the data is handled and further used by Google. The legal basis for the storage of the cookie is consent pursuant to Art. 6, (1) a GDPR. Any further evaluation of the collected data lies within the responsibility of the service provider and is based on its respective data protection notice.
By implementing this tool, your browser will automatically establish a connection with a server of rtbLab. We have no influence on the handling and further use of the data by rtbLab. The responsibility for compliance with data protection regulations lies with rtbLab.
Furthermore, rtbLab will manage personalized advertisements for Deutsche Messe AG in its own network. For this purpose, a hashed ID is shared with rtbLab. In addition to this ID, further statistical data about your company may be transferred to rtbLab and used for advertising purposes (e.g. company size or industry). This coded information helps us to display advertisements that may be of special interest to you. This does not involve any user-specific information.
On our website we use conversion tracking and retargeting technology provided by Adform A/S Wildersgade 10B, 1. Sal 1408 Copenhagen, Denmark ("Adform"). We use the technology to measure, track and, where necessary, optimize the effectiveness of the ads we place via Adform. An example of optimization is where we make changes so that users are not shown the same ads multiple times. To enable this, Adform places a cookie on your device as soon as you click on an ad (e.g. an advertising banner) placed via Adform. The cookie contains an ad ID and has a lifespan of 60 days, after which it expires. It does not contain any information (such as full IP address, first or last name, physical address, e-mail address, etc.) that can be used to identify you personally. The ad ID tells us which ad you clicked on in order to get to our website. Deutsche Messe will not under any circumstances combine or match the ad ID with any of your personal data.
The cookies used by this website do not contain any information that can be used to personally identify users.
Once your browser accepts an Adform cookie, it uses the conversion tracking tool to automatically establish a direct connection to the Adform server. We have no influence over what information Adform collects via the conversion tracking tool or how it is subsequently used. We therefore advise you that, to the best of our knowledge, whenever you access part of our website or click on one of our ads, the Adform cookie informs Adform that you have accessed that particular part of our website or clicked on that particular ad.
The use of retargeting technology enables us to show ads specifically to users of our website who have shown interest in our website and/or products on a previous occasion. With retargeting, ads are shown on the basis of a cookie-based analysis of previous user behavior. The cookies used are temporary cookies with a lifespan of 60 days.
If you do not wish to be shown targeted ads by Adform, you have the right to withdraw consent for (opt out of) the collection and storage of cookie data at any time: https://site.adform.com/privacy-center/platform-privacy/opt-out/
If you withdraw consent, no further data will be collected from that point on.
The legal basis for the processing of your personal data in relation to the Adform conversion track-ing tool is Art. 6 (1) sentence 1 letter f GDPR. The legitimate interests in processing your data are the above-stated marketing and optimization purposes.
The data that we collect and store is deleted as soon as it is no longer necessary for our purposes.
You have the right to withdraw consent for (opt out of) Adform data collection and processing at any time at
If you withdraw consent, no further data will be collected from that point on.
Our websites contain a wealth of information about the Deutsche Messe Group, its activities and events as well as hosted events staged by other organizers. All content is carefully researched and regularly checked and updated. However, we make no warranty and accept no liability whatsoever that the information provided is accurate, correct, or up-to-date.
We use only the very latest, high-performance web technology for our web pages. Notwithstanding this, we accept no liability whatsoever for any impeded availability or transmission of the content and data on our websites.
Links to other websites
Some of Deutsche Messe's websites contain links to external websites. Although we take all reasonable care to check these sites, we have no direct control over their content. No link to an external website constitutes a recommendation or endorsement of the content or material on that website. Accordingly, we accept no responsibility or liability whatsoever for the content of external websites to which our websites contain links. Likewise, we accept no responsibility for the content of external web pages that contain hyperlinks to our websites.
Text, layout, images, diagrams and functions on our websites are protected by intellectual-property law, including but not limited to copyright law and trademark law. No page or part thereof may be used, reproduced, altered or distributed, whether in electronic or hard-copy form, without the express permission of Deutsche Messe. Infringements will be prosecuted to the limits allowed under civil and criminal law.
Please note that we take photos and shoot video footage at our trade fairs.
Any photos taken or videos shot by us or our contractual partners may be used for reporting and advertising purposes in various publications (e.g. social networks, websites, press releases, brochures, printed materials). Using such photos and videos in this way is in the legitimate interests of Deutsche Messe AG and/or its exhibitors, as a way of informing the public and documenting our events. Moreover, Deutsche Messe AG has an explicit interest in preserving memorable moments, particularly with regard to photographing/filming groups of people taking part in on-site events of ours. The same applies to photos and videos in which one or more individuals are depicted “by chance”, and are as such not the primary or intended focus of the photo/video. Our conduct with regard to the use of such data is governed by the General Data Protection Regulation (GDPR), Art. 6, Section. 1 f). In accordance with Art. 9, Section 2 e, it is permitted to process images displaying traits classifiable as calling for protection of personal data, e.g. ethnic background, religion or health-related characteristic (e.g. eyeglasses).
If a photo or video is intended for use in advertising purposes beyond those stated above, then you will be asked for your permission in each individual case. The same applies for the creation of any portraits or close-ups with you as the subject.
If you wish to revoke permission to use a photo or video, then please write to email@example.com or speak with a staff member at the entrance. The same applies if you wish to disallow us to use photos or videos for reporting purposes. Exercising your rights is contingent upon you being recognizable as yourself on/in the photo/video in question. Photos and/or videos for which you have granted permission may be used by Deutsche Messe AG until such time as you revoke permission to do so.
Photos/videos taken/recorded on the basis of legitimate interests (Art. 6, Section 1 f) will be stored in Deutsche Messe AG’s corporate archive for an unlimited period, for only in this way can we seamlessly document the company’s activities over time, also for purposes of preserving events of historical interest for posterity.
The party taking the photos or shooting the videos is not Deutsche Messe AG, but rather third-party photographers commissioned to do so on our behalf and transfer the photos/videos to us at the end of each trade fair. For further information on the photographers commissioned by Deutsche Messe AG, see www.messe.de/en/fotographs. Relevant information is also available at info counters in the entrance lobbies.
The party responsible for all further processing of photos taken and video footage shot is Deutsche Messe AG based in Hannover, Germany. Our Data Protection Officer can be reached at firstname.lastname@example.org . For detailed information on data protection, including other disclosures required by law, visit https://www.messe.de/de/datenschutz .
Some of Deutsche Messe's web pages contain advertising banners and buttons. This advertising is delivered by external ad servers. The data collected in connection with this online advertising (e.g. ad impressions, ad clicks) is used exclusively for statistical purposes, for the purpose of generating reports for our advertising clients. Any advertising delivered to your computer may or may not contain cookies. Deutsche Messe has no influence on whether or not advertising cookies are sent.
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